One of the things I work on most with Clients is refining their sponsorship decks. As event organizers, we know that there is no one-size-fits-all approach to designing sponsorship packages, but it can feel exhausting trying to create custom sponsorship packages for each event or potential partner.

In getting down to the nitty-gritty of event sponsorship, it appears that two of the more popular offerings that I see in sponsorship decks, speaking opportunities and experiential or activation opportunities, are all but inconsequential to our potential partners.

Photo by Jakub Dziubak on Unsplash

With the rise of food and beverage costs, event planners like myself who manage multi-day conferences and conventions are looking for ways to save, while still offering a wonderful experience to their guests. 

Thankfully, I’ve had wonderful experiences with the hotels for my Fall events, and one suggestion that a Conference Services Manager made stopped me in my tracks.

Photo by Or Hakim on Unsplash

Are you an event planner, meeting planner or event host who is noticing an uptick in catering, food and beverage pricing? Well, you are not alone.

I was scrolling through Instagram a few weeks ago when I noticed the James Beard Foundation had conducted a survey of chefs on the effects of Climate Change on being able to deliver to their clients. Not surprisingly, they shared stories of temporary shut-downs due to weather-related disasters; increased prices on the items that event planners creating menus want the most; and less ability to source ingredients, among other consequences.

When I received an email last week stating that I was named one of 50 Top Voices in Events to Pay Attention To by Gather Voices, I was elated. Then, when I examined my fellow ‘classmates,’ I could not believe I was considered among these true powerhouses in the Event Planning and Hospitality world!

If you have been able to see any of my interactions on LinkedIn over the years, you know that I am a huge fan of Victoria Matey. As an Event Psychology Strategist, she has always shared tips on how to, quite simply, build better events. From programmatic changes to an increase in the amount of down time, her tips have always made me think more strategically about my approach to program design and the logistics that make it happen.

On August 27th, I was honored to be among the class of Event Professionals who became certified in Event Psychology! I learned so many invaluable lessons during the virtual seminar (and had a lot of fun, as well!)

Minneapolis is a fun city, and one that I’ve been to a few times. First, during the Connect conference in August of 2023, next for a walkthrough with the Client in January, and finally for the event in May of 2024. I have a few places that have stuck with me in a positive way - and not all are vendors I worked with or venues I held events in. Here are some of my recommendations if you find yourself in Minneapolis:

This week, DEI Expert, speaker, educator, consultant, and entrepreneur Brandyn Campbell joins Beth for a critical conversation about her decades-long journey in this industry, her personal experiences, and her tips for beginning, continuing, and sustaining your support of diversity, equity and inclusion efforts in your homes, communities and workplaces.

Last year, I was on the planning team for a multi-day nonprofit conference and in charge of, among other things, site and vendor selection. With little firsthand knowledge of the city, I was grateful to have partners like the HelmsBriscoe and Destination Cleveland teams who helped to narrow down a wide variety of options and select vendors that were right for us. Below are my top 3 vendors I highly recommend from my time working in Cleveland, for anyone looking to plan an event there in the future:

This week’s guest, Kristine Fisher, takes us through her vast and impressive career, balancing time in both the Private and Public Sectors with her roles as a mom, wife, daughter, adventurer, artist, and community supporter. She shares her advice on finding a support system in every season of your life, and why it’s important to have both mentors and coaches in your network.

In this dynamic episode of The Type A+ Podcast, host Beth Lawrence sits down with Parchelle Tashi, The Go-To Learning Producer, Founder of The Author’s Leverage, and multidimensional entrepreneur.

In this dynamic episode of The Type A+ Podcast, host Beth Lawrence sits down with Kerry Barrett, an Emmy award-winning Broadcast Journalist and Public Speaking coach, to delve into the art (and science) of public speaking.

In this captivating episode, Nick Outlaw, Area Event Sales Manager for Richard Sandoval Hospitality, shares his expertise in sales and event management, offering valuable advice for aspiring professionals. Tune in to gain insights into maintaining a successful sales career while balancing personal passions and mentorship endeavors.