Renewal: Independence Blue Cross Health Equity Summit 2023 with On the Goga

About the Client:

On the Goga is a wellbeing company determined to make the Future of Work more human, and allow HR leaders to build happier teams through their wellbeing workshops, challenges and platform, the Hub.

About the Project:
On the Goga had been selected to create a wellbeing experience at the Health Equity Summit with Independence Blue Cross, once again. We conceptualized a Wellbeing Lounge activation for the event, along with facilitation of an afternoon wellbeing break and an exhibitor booth.

Primary: Event Project Management

Secondary: Event Strategy, Vendor Management, Material Sourcing, Day-of Logistics

Processes:

This was a renewal for Beth, who again initially met with the On the Goga founder and marketing team to hear an overview of the event goals, both from an On the Goga perspective and an Independence Blue Cross perspective, and how this activation could support those goals, as well as the theme for this year’s Equity Summit.

Next, Beth compiled a list of all items on hand for the event and researched and sourced (2) chair massage therapists and a printing vendor for the event and, after approval, served as primary contact for all, distributing run of shows and conducting pre-event meetings as needed.

Beth served in a day-of event management capacity for the duration of the event, representing On the Goga and ensuring that On the Goga’s Client was thrilled with the experience and that the event and experiential elements came to life as envisioned.

Results:

• Over 200 people in attendance were able to find a space to center their own wellbeing during a packed day of learning and networking.

• Wellbeing lounge created onsite, including a silent meditation station, reading corner, kindness mirror activation, and chair massages.