As a seasoned event planner renowned for exceptional skill in curating unforgettable experiences, Beth Lawrence has been at the forefront of the industry's latest trends. From orchestrating multi-day conventions and innovation festivals to organizing fundraisers, incubator programs, and statewide historic site tours – in-person and virtual – her expertise spans various event types.

I have the pleasure of working with Carina and the HerHeadquarters team on an activation for summer 2019! Of all the experiential marketing & pop-ups I’ve done, this one is so aligned with my values. I’m delighted to interview her this week on the blog!